Don't want to knock it but then these physical coins/cards do just seem like an opportunity for someone to do a fraud with them.. cf gold bars with other metal on the inside. You can't have confidence until you action and once done, it's worthless (unless you reseal it).
What I wanted to see is a debit card that would allow topup to a bitcoin address, with the obvious QR barcode for bar code scanners to read.. but that's the inverse of this it seems.
Well that someone would be us in that case, because everyone else would have to remove the hologram to get the private key. We absolutely know, that trust is one of the key things with these cards and we want to be as transparent as possible. This is why we came here in this early stage, to come and see what you guys would like to be done to increase trust.
We are a company registered under German law and based in Germany. The company is around since 2010 and our names are on the web site. We will release detailed documentation on how the keys are created (offline system, etc.) and handled through the whole process prior to the launch.