The issue was the opposite. The price was higher than I expected. I tried to pay 10BTC for 100,000FC in chunks but was being offered it for 40BTC. I do not know if this is a fair price, I will wait for the exchange and let that inform me.
Sounds cheap to me, LTC are trading at about 30:1 for BTC on BTC-e. You could say FC could be worth as much as 1/4 of an LTC if they had the same reputation, so that could be as high as 120:1 against BTC one day.
The way I see it, coin value has two parts, firstly the base value, that's how much energy it takes to mine it. You would know that better than I for FC I will assume it takes a quarter of the energy that mining LTC does. Then you have the good will component, that's what the coin builds up being traded in the marketplace for a number of years. So once the good will builds up, the coin should be proportional worth the energy it takes to mine it compared to BTC, LTC etc.