Interesting but I smell a scam. You may have a legit link there but my spider sense tells me this could just as likely be some scam. Too many people fall for sites that look good but in the end steal their money. And with bitcoin it is even worse. People steal money all the time. I would be careful about this. It doesn’t really make much sense anyway, farmers wanting bitcoin.
It's driven by members of a German university - and was presented by a prime German TV docu - guess no scam.
Bitcoin is also not accepted yet but it might fit into their concept...