I have read the OP but I don't understand why you need a coin/token to share VR content.
What is the market?
The market (they hope) is the mobile (ie - phones using VR add-on's, the cheapo end of VR) one. Initially.
Their token is a content promotion/propagation/reward mechanism. That's the cryptocurrency part of this.
Technically, the VR part is not required. They have chosen to build a VR platform to apply their content promotion token to. It could just as equally be applied to any other digital content. There are already other projects out there doing similar. (Curation/promotion/advertising tokens that is.)
That's what puts me off this one. The VR part is expensive, technically difficult, has a questionable size of user-base (who can use YouTube to view the same type of videos - and YouTube is pre-installed on pretty much every phone on the planet), and is not really related to the token in any real way. It's only VR because that's what they've chosen to attach it to. Lots of extra expense which is of little real benefit to the token. And they are not looking like being first to market with the promotion part.
In case you hadn't already guessed, I won't be investing unless something in their business plan changes radically between now and the ICO starting.
And I'm an early VR adopter. Who spent a pretty decent chunk of cash, and has a dedicated room, for my VR setup.
Sorry Spectiv.