Greetings! How can smart-contract make transaction expenses lower for advertisers?
Token implementation has the following reason: the endorsements and promotional services will be paid in tokens (fully or in a part of TokenStars commission), so the higher the amount of advertising campaigns – the more tokens will be demanded in the market.
Our choice of blockchain as underlying technology of the TokenStars platform allows us to build transparent, scalable and verifiable system for all platform participants, especially for fans, scouts, promoters and advertisers. We will grant fans community leaders with tools to audit the records of blockchain distributed ledger to prove the transparency of interaction and avoid the potential conflicts between the participants.
Our platform will interact with tens of thousands of people (with millions in the future). We aspire to introduce more than 4 billion sports fans to the blockchain world. For the reference,
- Top-20 football players have 1.4 billion followers across most popular social media platforms.
- The estimated number of FC Manchester United followers is 659 million of people8. This possibly is the largest fan base for a football club in the world.
Furthermore, we plan to work with the celebrities not only in sports, but also in entertainment (movies, music) and expect to have a huge user base.
Every event such as recording of a vote in the poll, collecting report from the promoter, receiving auction bids or registering advertising click will generate blockchain writing down operations. Our in-house advertising will be using blockchain to record all important events for further analysis. Daily number of these events can reach millions.
Using Ethereum blockchain for recording of such big number of events would be impractical mainly because of slow transaction speed and transaction-related expenses.
