[ICO] uooMAG | Decentralised digital magazine publishing platform

uooMAG
decentralized digital magazine publishing platform

Project introduction

uooMAG is set to disrupt the digital magazine publishing business

The world's first decentralised digital magazine publishing platform optimised for smartphones. With the unique ability to assemble and deliver "personalised content" for each reader.

Invest in uooMAG ICO and be part of the revolution

Initially, the uooMAG publishing platform will be offered as a "customer magazine" publishing service to Business to Business (b2b) and Business to Consumer (b2c) companies with an existing customer base in excess of 10,000 users.

The magazine users will access publications using Magazine Apps found in the Apple iTunes Apps Store and Google / Android Apps Store.

At the core of the uooMAG platform is a non-profit Decentralized Autonomous Organization (DAO), which is run by ARAGON “Smart Contracts” on the Blockchain. The governance model affects the way the DAO behaves, thus always staying in the best interest of all participants.

Investors and Holders of uooMAG tokens will be rewarded with a share of the profits from the operation of the business. Profits will be awarded quarterly, shared equally on the number of uooMAG tokens held on the first day of each quarter. (Excluding tokens held by uooMAG Foundation).

In addition, the uooMAG makes use of a decentralised Freelance Exchange which will also be operated on the “Smart Contract” the Blockchain. Publications are produce in crowd participation micro teams for editorial content and the production.

Token Sale Details

ICO Date

Starts: 1st September 2017
Ends: 30th September 2017

Symbol

UMC
Total Number of Tokens: 100,000,000 Tokens (fixed)
Tokens in ICO Crowdfunding: 20,000,000 Tokens

Initial ICO Rate

Price per token 1 UMC token = 1 USD

Token Distribution

Crowdsale: 20M
Team: 3M
Bounties: 250K (500K if 80% target reached by end of ICO)
Reserve Account: Balance of unsold tokens

Allocation of Crowdsale Tokens
(20M fully subscribed)

Technical Development: 40%
Business Development: 25%
Admin/Legal/Consulting: 10%
Cash in Bank: 15%
Exchange Liquidity: 10%

Bounty funds distribution
Total of 250K (500K if 80% target reached by end of ICO) will be allocatted in following order

Signature campaign: 25%
Translation campaign: 25%
Media campaign: 30%
Social media campaign: 20%

ICO Sale Escrow
Use of secure and trusted third party service

Team Structure

Founder - Project Leader, Nicholas Broadway -Linkedin

Financial Officer, Edward Boarman -Linkedin

Corporate Governance Officer, Lee Freestone –Linkedin

Technical – smartphone UI and integration, David Tyner

Technical – Publishing platform, Jamie Smyt –Linkedin

Roadmap

uooMAG ICO Token creation will be undertaken on the WAVES blockchain platform.
uooMAG Decentralized Autonomous Organization DAO Smart Contracts will be undertaken on ARAGON platform.
uooMAG to be incorporated as a non-profit foundation in Zug, Switzerland.
uooMAG Decentralized Global Freelance Exchange to be created on a third party blockchain platform. (This is a support function for the uooMAG publishing platform. Given the number of "Labour Employment" type blockchain operations currently being developed, we will consider using a third party service, subject to the ability to customize for our requirements and time to market.)
Global Business Development will be managed by Six Heads each responsible for a specific economic zone:
Europe, North America, South America, Asia, Africa, Australia

A Solution to a Global Problem

1. Customer Relationship Marketing

How can businesses (B2B and B2C) communicate and build a long term relationship with their existing customers.

One very effective method has been the Customer Magazine. For many years business used printed magazines to build customer relationships. More recently there has been the move to use PDF versions of these magazines. To some extent that has worked. But these Customer Magazines have to be general. Often too general to have the desired impact.

Enter uooMAG. A decentralized digital magazine publishing platform. The principle feature is the ability to deliver personalized content to each reader based on a few basic criteria. Gender, Age Range, Preferred Language, Specific Interests, Location plus a few other options.

Personalised Content is the game changer

Lets look at a couple of examples where this might work

2. In flight Magazine

Current method; a printed in-flight magazine in the seat pocket with no relation to you or where you are going.

uooMAG method; A digital magazine downloaded to your smartphone. Every aspect of the magazine is specific to you. It would include articles relating to your destination, articles relating to your specific holiday interests at that location. Adverts would be on target by gender and age range. You would even be able to shop through the magazine.

In 2014, European airlines flew 900,000,000 passengers to European destinations.

3. Car Owner Magazine

Current method; A few car manufactures produce PDF type magazines, but no specific reference to you personally as they are very general, and typically focused on buying new models.

uooMAG method; A digital magazine downloaded to your smartphone. Every aspect of the magazine is specific to you.
Articles about getting more use from the car you own, not just articles about "buy a new car". Articles specific to your range of interests, which might include family related road safety, or motorsport such as F1 or Rally or salon car racing. Articles on car travel breaks, caravan/camping, city breaks, or longer range tours.

In 2015, there were 291,000,000 cars registered in Europe.

4. Fashion Magazine

Current method; Most online stores use the direct email approach and bombard users with daily emails -" buy me now". You might be lucky and get a gender related email, but not always. Some of the larger online stores produce PDF type magazines, and some do produce gender specific and some in a few selected languages. But the larger online stores have the budget to go along with that.

uooMAG method; A digital magazine downloaded to your smartphone. Every aspect of the magazine is specific to you, gender, age range, preferred language, current location, specific brand related, etc.. A magazine has more pages than an email, and is treated differently by the user. If they have subscribed to a magazine, and it is on target, they will read it. uooMAG platform specifically includes live links to online shops, so readers can purchase items with single tap. Unlike a blog which is a series of articles in a random order, a Magazine has a structure, and a theme which provides the reader with a more enjoy reading experience.

There are 2500+ fashion retail stores in Europe. - Now think Globally

Other examples for Business to Consumer "personalised content" magazines - on a global scale:
Exhibition visitors, football club supporters, and other sports club supporters, Supermarket customers, Banking customers, Film franchises followers, Pet owners, Mobile phone users…

On a global scale, the Business to Business opportunities are even greater.
It is impossible to calculate the number of business providing business services to other business

Every Business In Business needs to keep its existing customers

Customer Relationship Marketing is the accepted strategy

uooMAG decentralized digital magazine publishing platform offers a solution on a global scale

Invest in uooMAG ICO and be part of the revolution

The ICO funding will enable the uooMAG Foundation

to develop the uooMAG decentralised publishing platform with the additional functionality needed to work with third party blockchain services.
to implement a global business development and marketing strategy.
to continue with ongoing technological developments.