One of the best ways and the most effective so far in getting into the consciousness of your mainstream market is the use and endorsement as well as involvement of well-known celebrities. This move by Abra can be helping the wallet provider cement its name and maybe pull a much bigger share of the market soon.
Gwyneth Paltrow has a good reputation is showbiz and I think she has never been involved in any scandal so I am sure she is bringing her own brand of credibility into the business. I am sure that this will not be the last for a cryptocurrency related company to be getting a famous name as part of its circle of advisers or endorsers.
Good job, Abra!
Of course this no secret. They get celebrities to endorse their product because they can have a lot of fans that will be curious about the product that they are endorsing. Pretty clever for the CEO because it looks like he gets 2 beautiful ladies to endorse them, then one is music industry and then one in the print media. But don't put there as advisers, let the people know that they are endorsers per se. If this becomes successful, this will start a precedent and more company will get Hollywood star to endorse them.
