In 2022 they spent USD 2 billion for marketing to generate USD 2,6 billion in gross gaming revenue.
But how did they make the USD 2 billion they spent for marketing?
They did not make the USD 2 billion from the profit Stake made between 2017 and end of 2022, because this was only around USD 5 million.
And Bijan and Edward said that they never took money from outside and in this case you can only grow from the profit you invest in marketing.
With this much money it makes sense to keep investing in marketing and sponsorship deals until you are the top 1 casino and receive more and more profit over time. Right now it is the best moment to own a casino and every cent they spent is coming back to them with their massive growth. It's no magic

For the past 4 years, Stake's gross gaming revenue is constant at around USD 2,5 billion per year and they are not growing.
For the past 3 years, Stake's profit is constant at around USD 3,5 million per year.
Having USD 2 billion to spend for marketing, while your overall profit is around USD 5 million and while you did not take money from outside is magic!

The problem is that you think they spend $2 billion at the same day, like you think they need $2 billion in their bank account to be able to spend this
I said that they spent USD 2 billion for marketing in 2022 and I never said that I think they spent it at the same day.
As they did not generate profits in the height of USD 2 billion and as they did not take money from outside, they need to put the USD 2 billion marketing costs from its pocket for the fiscal year 2022.
Maybe they started spending $10 million and it was a success, and they received $20 million in profit. After two of three months they keep growing and can spend $50 million, then $100 million after 6 months. At the end of the year you check the chart and it was $2 billion spent for a profit of $2,5 billion
This is the total after 1 year, not $2 billion at once. In business you spend 1x to earn 1.2x or 1.5x etc
No, according to the stake.com accounting for the fiscal years 2023 to 2026, they did not make an initial investment of USD 10 million at the beginning of the year and then accumulated a total profit of USD 2 billion throughout the year, which would have been a 20,000% return on their investment within one year.
In fact, the % of the return on investment for their USD 2 billion spendings on marketing is 0,15% per year and not thousands of % per year, as you suggest.
Year 2026Marketing costs: USD 2 billion , Gross gaming revenue: USD 2,5 billion , Profit: USD 3 million , Return on investment: 0,12%
Year 2025Marketing costs: USD 2 billion , Gross gaming revenue: USD 2,4 billion , Profit: USD 3,4 million , Return on investment: 0,14%
Year 2024Marketing costs: USD 2 billion , Gross gaming revenue: USD 2,4 billion , Profit: USD 3,9 million , Return on investment: 0,16%
Year 2023Marketing costs: USD 2 billion , Gross gaming revenue: USD 2,4 billion , Profit: USD 140,000 , Return on investment: 0,006%
The Financial Times published the Gross Gaming Revenue for the fiscal years 2019 to 2022
Year 2022Gross gaming revenue: USD 2,5 billion , Estimated profit: USD 3,5 million
Year 2021Gross gaming revenue: USD 1,3 billion , Estimated profit: USD 1,7 million
Year 2020Gross gaming revenue: USD 105 million , Estimated profit: USD 150,000
Year 2019Gross Gaming revenue: USD 25 million , Estimated profit: USD 40,000
(I have no accounting for the years 2019 to 2022 and estimated the profits based on the accounting for the years 2023 to 2026)