Look at the charts. Consistent growth. This one is a steady growth. Only long term people should buy this coin. If you're looking to day trade you will constantly wait. The ones who wait will see this coin reach levels to make em profit very largely. Just do your research and check the consistency of this coin in the graphs. Good luck to you if you don't invest now.
BNB at Binance.com
This post was made as far back as 2017 and if someone had Invested and left it for long term till now, I can only imagine the profit and gains he would be looking at, it will be very massive, but the question is how many people would have made such Investment and remain holders, might be few though.
Secondly, this post is a clear definition that long term holding pays but must be on good and trustworthy coins. The BNB team are experts thus the consistent growth BNB coin has witnessed over the years, the platform keeps being worked on, new features always being added and more services always being supported such that crypto Investing would be easy and accessible to a whole lot of person; the good side of this is, it leads to more growth of the Binance platform.
In addition, it wasn't hype that took BNB to the third position on coinmarketcap, it was their products and services which are being used by a lot people, so in all ramifications, long term investment is profitable so far it is on a good coin.