I’m interested in project’s marketing strategy. How will it gain ground and attract customers?
Dogezer will use the following marketing methods:
• Traditional methods, such as online and offline advertising, SEO, SMM, sponsored events, free
merchandise, etc.
• Direct sales, where we plan to:
• Convince the existing companies to migrate their projects to the platform to improve
team scalability and be able to measure team performance with the help of the
project currency.
• Work with software development outsourcing companies, suggesting they utilize their
“bench time” personnel at Dogezer for possibility of additional revenue.
• Supporting seamless migration from as many other services as possible and contacting the
users of these services in order to convince them to try such migration.
• Referral program allowing a user to receive a part of the revenue earned by his referrals.
• Last, but not least - we do believe that if there is at least one project completed on the
platform which will make such project founder and his team millionaires – the word of mouth
effect will trigger, and the platform will experience exponential growth. To speed up such an
event, we are going to use a part of the finances collected on ITO to give additional bonuses to
individual contributors to get the selected projects executed. In other words – Dogezer will be
sponsoring a number of projects on the platform to speed up these projects development.
Our primary objective is to get as many users as possible on the platform and to ensure that the
platform community is active.
Our secondary objective is to ensure that the community is flourishing and more and more
connections are established through the platform. These connections will eventually result in new
ideas and new completed projects. We will be organizing and supporting conferences, competitions,
meetups, hackathons and other events, both online and offline, to ensure that the Dogezer platform
user has a lot of connections with other platform members.
Best Regards,
Eugene, Dogezer Community Manager.
