A friend of mine suggested that I take a closer look at this project.
As for what I managed to read about it, I am very impressed with the idea and the potential real life adoption of the product.
The completely new approach that covers a bigger picture in the food industry, the usage commodity of the app itself and a real value and usage of the token, gives this project a big advantage before it`s ˝competitors˝, such as Wabi for example.
I think that based on today`s lifestyle and the population growing even faster that predicted, there will be more and more stricter controls about the food that is produced and offered to the end customer. And not only will there be a stricter inspection by the government authorities, but more and more people will wanna know more about what they eat, and where the food comes from. The fact that Te-food not only focuses on consumers usage, but also on supply chain companies and governments authorities, gives this project just another added value.
I would also like to point out that the decision of the team, to focus on the emerging countries first, where the majority of food frauds are executed is simply great. There for, the practical usage of the product will eventually benefit the population of those countries and the product it` self will begin it`s adoption. Which in my opinion is one of the greatest challenges. In this case will be a win-win situation. Well adopted product will definitely benefit the consumers food recognition and reduce food frauds.
Seeing it from both perspectives; as an investor and a potential product user, talking for myself I see no reason not to invest. In this case I can support the team in their work and later on use the tokens for the purpose of using the product. I also believe that along the way I may even earn some money by trading a small amount of the bought tokens.
I missed the ICO opportunity to be already part of this amazing project, but will definitely keep an eye for when the tokens hit some exchanges so I can invest in the early stages of this food revolution.
Just a quick opinion I wanted to share