Making an ICO as successful as possible..

[kwaasteniet]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

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[swpceo1]

Excelent question! My team and I are organizing the upcoming ICO of www.Swapy.Network.

We have a few strategies:

Ambassadors: These are the people who believe in the project and are going to get 5% (in tokens) of what they convince others to invest, up to 500 tokens per commission. 

CrowdInvesting plataforms: These can charge between 3% to 7% of the value raised in their plataform. That is quite expensive. if you raise USD$10Mi and pay 5% in fees, that is $500k in fees. However, in the bright side, they can help you model your ICO and advertise among their networks. We still did not decide if we are going to do it independently or with their help. We are currently evaluating three options:
(1) Bank to the Future (https://bnktothefuture.com/), (2) Argon Group (https://argongroup.com/) and (3) Blockhaus (http://blockhaus.io/).

If you have any other questions or ideas, please join our Slack Channel (https://slack.swapy.network/), we have discussions about ICO strategy there.

Best,

Edmilson

[yojodojo21]

Some ICO are not Successful as what they are Expecting why?
Because some of it Doesn't reach Their Expected amount of The ICO.
There Are also reasons why some campaign managers got negative trust because of some signature campaign, They say that paydays will be paid for the exact date that they have given.
and some ICO's Got reported, Reason of Unsuccessful business

[OZZYMANDIAS]

Am looking at some good crypto marketing platforms online. But traditional marketing is much effective I think

[savioroshan]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

For an ICO to be successful, the main thing is to run a signature campaign that pays out in btc because bounty campaigns wont reach out to people that much like btc signature campaign. The next thing is vigorous promotion of your ICO through all crypto related adnetworks . I suggest you to display your ads through all big and small bitcoin based adnetworks. Dont forget about google ads. The next thing is promoting your ICO through  facebook, reditt and twitter. The secret behind a successful ICO is nothing but vigorous promotion of it.

[investeerder]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Media partners and good exposure to site where people stays and you can follow how other successful ICO do their successful works since you might gonna get some Ideas upon executing there ads to became popular and some other ICO devs use the social media sites,Coinmarket Cap ads and any other popular site advertisement but this is so expensive and you should invest on this so that your ICO will be see as good by the eyes of the investors.

[AT101ET]

An actual idea... Something new and useful that would actually be worth investing in.
ICOs are all the rage nowadays. A new 'coin/token' seems to launch on the daily. Majority of them are useless clones just looking to make quick money through an ICO.
You can advertise a coin all you like, pay for a signature campaign and the like, but at the end of the day what will actually make the ICO a success is if the coin actually has potential.
The people buying into the ICO want to see something worth investing their money in.

[BlockchainReserve]

Just make sure you dont do what red pulse did which means making an announcement to a closed slack group telling them the official start time is 2 min after the hour and letting the entire other investment community know that its on the exact hour.

[Alt.Estate]

As I see it, you need a good product, proficient and responsive team, advisors with rich background and it is good to have community support.

Once you will find different community members fighting for your project that would mean that your ICO will be a successful one.

[kassia]

Just make sure you dont do what red pulse did which means making an announcement to a closed slack group telling them the official start time is 2 min after the hour and letting the entire other investment community know that its on the exact hour.

And what was the profit of it?

[kassia]

you need a good product

That is my perspective too. The right product for the current stage of the market development is the key.
Developing a blockchain product and preparing an ICO, ask a couple dozens of investors if they invest in it, and you'll be able to predict how successful it'll be.

[daserpent]

You should consider hiring a Digital marketing agency like Mine, that has specifically helped other ICOs in the past to close millions of dollars in funding.

[Alt.Estate]

You should consider hiring a Digital marketing agency like Mine, that has specifically helped other ICOs in the past to close millions of dollars in funding.

I believe you should have your own marketing department if you want to deliver quality and would like to be in touch with your community.

[Shemyazael]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

For an ICO to be successful, the main thing is to run a signature campaign that pays out in btc because bounty campaigns wont reach out to people that much like btc signature campaign. The next thing is vigorous promotion of your ICO through all crypto related adnetworks . I suggest you to display your ads through all big and small bitcoin based adnetworks. Dont forget about google ads. The next thing is promoting your ICO through  facebook, reditt and twitter. The secret behind a successful ICO is nothing but vigorous promotion of it.

Thank you for these tips, much appreciated

[doedz]

Yes there are a lot of ways to create a community then they like a product like a new type of coin. such as eBtc and e .... more
they make a coin and introduce it using the airdrop method, it's popular and will become a competitor of ICO.

[kwaasteniet]

A lot of awesome information guys. Thank you.

[hakuna]

I would suggest, apart from having a good/feasible product and a good team behind the project:
- frequently posting on Medium, bitcointalk updates
- creating Slack channels to answer to potential investors' questions
- carefully preparing a pitch and presenting your idea to blockchain conferences. I have been to one of them and it's amazing the network that you could be able to build.

You could also search for companies which support project during ICO. They help you in every aspect (legal issues, marketing, etc.), even though support has a cost.

[TimtheYoutuber]

You will need to spend a good amount into advertising and marketing if you would like to make a ICO successful. advertise where people will see it, which would be the huge sites like CoinMarketCap or News sites. ( Purchase an article )

You want people to talk about your coin, so make marketing campaigns that will strike conversations, if people are talking about it then going vial is easier.

Social media is a good way to reach thousands and thousands if not millions of people fast, Twitter/Facebook/Youtube

Spend time planning this before you release the ICO, contact Twitter/Facebook/Youtubers and get them to promote your product and make sure to upload new original content on your social media platforms.

Connect with your potential investors and make sure to maintain a good relationship with them. If your customer service is a priority then you will be successful.

[btc_angela]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Marketing like putting your ads in crypto new websites. You can also advertised in coinmarketcap which are frequently visited by a lot of crypto enthusiast. There are also press releases that you can used to garner more hype about your ico. Or you can partner with other media outlets for cross-promotion activities. There are a lot of PR companies out there and some of them really specializes on ICO projects. And not just the usual signature campaign, Youtube, Facebook or Instagram social marketing. So sometimes the success of ICO really depends on how the team will market its projects to the potential investors.

[DannaWond]

You should consider hiring a Digital marketing agency like Mine, that has specifically helped other ICOs in the past to close millions of dollars in funding.

Hi, do you have an agency to recommend? might use it in the future.

[Agostosmori]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

I think the most important ingredient of a successful ICO is the purpose of your product, If people find your coin useable they will buy it even on pre sale. If you are going to sell a coin with no use even if you have all of the bounty campaigns it will not sell.

[jonnytracker]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

A good business plan, think of it as starting a company.. you need business consultant too.. maybe i should start a book

[DragonSlayer]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

A good business plan, think of it as starting a company.. you need business consultant too.. maybe i should start a book

For these to be implemented a coin dev should have a huge budget to cover up the cost for his project so that he can gain success and hiring a consultant cannot help him really since the main key to gather a huge success is to spread out the words about his project on different media sites and other things to target the market of crypto enthusiast.

[Blake_Last]

Some of the things people behind an ICO can do is to publish their project on trusted media and news outlets related to financial assessment, investment analysis, and crypto-currency reviews, e.g. CoinDesk, CoinTelegraph, The Merkle, Bitcoinist, NewsBTC, etc. At present, this is one of the most often done as a way to promote an ICO project and as well as get attention and attract investors to it.

Aside from publishing the ICO at the above-mentioned outlets, another thing they can do is take part in Blockchain events or conferences. There they can promote their project and gain some angel investors, as most of the people who attend such gatherings can be considered as prospective shareowners or venture capitalists looking for a solid project they can invest in.

[machinek20]

Because ICO is a new coin, so the developer and the marketing team need to make the popularity of the coin to escalate, other than signature campaign and bounty campaign. Social media campaign is a very important step, many people now cant far away from their social media and  it will be great if you can held a gathering to explained and convince the investors, but that will be the first step the next step is the hard one, which is to proved that the coin got value and be able to live for a long period

[ChuckBuck]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Traditional advertising such as google ads, youtube, .. always plays an important role in the success of any campaign. Not a signature campaign, not a translation campaign, it's a social media campaign that works best.

[moynul2050]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Traditional advertising such as google ads, youtube, .. always plays an important role in the success of any campaign. Not a signature campaign, not a translation campaign, it's a social media campaign that works best.

Yes social media is the most effective medium for disseminating products and advertisements. everyone is connected there from all over the world.
Just slack that makes me disappointed with the fishing case, I went away from slack.

[BlockchainReserve]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Dont give crazy discounts. Include a vesting period. Equal distribution model. Make your token a utility. Dont give crazy pre-sale deals to funding institutions. Dont have closed communication channels which are only accessible to some investors. No celebrity backings. The list goes on and on.

[dead_m92]

It is very difficult to make it happen , a lot of ico's are being a total failure after their launch, and most of them are not succesfull because of their low marketing and low budget advertising.
most of them does not even reach 3/10 of the total funds that they expected to get, or what they need to make a soft cap of the total token supply.
It is risky, you need a lot of money, and a very nice idea, and of course, a good support from the community, who is hard to get at the moment,

[KingScorpio]

It is very difficult to make it happen , a lot of ico's are being a total failure after their launch, and most of them are not succesfull because of their low marketing and low budget advertising.
most of them does not even reach 3/10 of the total funds that they expected to get, or what they need to make a soft cap of the total token supply.
It is risky, you need a lot of money, and a very nice idea, and of course, a good support from the community, who is hard to get at the moment,

that's true but the market will sooner or later realise that huge marketing budget often means lousy quality, as in the case of ripple because you have behind those huge marketing budget ICOs you have huge companies with huge teams behind not small efficient teams, these huge companies then have lots of expensive consultants, and in the end cannot really think for themselves. Greed contract burocracy will in the end destroy their efficiency and systematically deliver terrible investment results

there is a reason that banks have so low profit from stocks and corporations

dont spent your money for huge company ICOs they wont be efficient and bring you success!!!

they just collect a lot of capital then collapse when the funds run out  distributed among those many contracted participants, and run away, with you ending up with a coin that is basically worthless after a systematic bankrupcy.


just look at ripple, after they have sold their premine ripple is will be abandoned and overshadowed by future marketing activity of competitors.

smaller teams that have long term goals are much better suited than huge company ICOs

regards

[xaxistech]

I see that a lot of ico's are failing because they dont have their roadmap clear, most of them only want to create a fast rich scheme and then left all the users behind, and this happens in most cases, because i am constantly watching the altcoins announcements board.
But it is sad, because there were not too many ico's before, now they are a lot of new ico's everyday.
most of them doesnt even have a good writen whitepaper.

[colvis]

Yes,apart from the Bounty campaign and the signatory, you can also advertise it by organizing a seminar where you will discuss in details and make people understand much more about ICO, because not every body are opportune to make use of social medias.   

[Ras1986]

Some points for a successful ICO:

Approach:
1) Find a problem
2) Solve the problem
3) Build a team
4) Preparation (legal, whitepaper)
5) ICO

Your Team need know-how in:
1) technical/technology
2) business (investors)
3) marketing (social media)

and most important: security is key !

[crypt0heaven]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Do you want to see a successful ICO? You will have to do everything STROM did, because they are doing one hell of a job. They have a good team, they have great advisors, Not such a crazy token discount, they actually have a utility token and the list goes on and on.

[Rahar02]

Some ICO are not Successful as what they are Expecting why?
Because some of it Doesn't reach Their Expected amount of The ICO.
There Are also reasons why some campaign managers got negative trust because of some signature campaign, They say that paydays will be paid for the exact date that they have given.
and some ICO's Got reported, Reason of Unsuccessful business

- signature campaign
- social media campaign (bounty campaign)
- underlying product
- informative white paper
Op has mentioned it.
Of course not all ICOs will success after launched as more than a half have failed.
I guess, devs team really add more attractions to investors. People have to trust you before they decide to give their money, because not scammers isn't enough, people need more assurances from devs team to make sure this project will be successful.

[dunfida]

Some ICO are not Successful as what they are Expecting why?
Because some of it Doesn't reach Their Expected amount of The ICO.
There Are also reasons why some campaign managers got negative trust because of some signature campaign, They say that paydays will be paid for the exact date that they have given.
and some ICO's Got reported, Reason of Unsuccessful business

There are really some manager who got red trust on this one but for those who did scam only but regarding on their performance on grading then I don't see that they do deserve neg trust. ICO would really depend on how its being marketed. There are only two things to happen on which the project would get attention or not this is why marketing would really play a crucial role on projects success. When we do talk about bounty. All things are included on it,signature,social media,youtube,translations,article writing.

[PratapBehera]

Hello everyone,
It's great to be here. You guys are a beautiful community. I have been reading quite a few posts since I became a member yesterday and learned a lot in the process.
As I am new to the community & ICO universe, I want to learn the etiquettes first.

Looking forward to be part of the this amazing community.

[Swinging Phallus]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

I know this is arbitrary to the quesstion at hand but most successful ICOs have moderately functional protocols or at least commitment to the protocol before hand (LINK for instance). The constant rise of vaporware ICOs is become a deterring view.

Now as for marketing or campaigning the best way to gain a successful ICO is to have avenues of instant communication between the developers and investors. If you have a good project that you are passionate of, share it with your investors. Sincerity really pays off more than marketing at some points. MBRS for instance.. MBRS did not even fill their minimum cap of 100k for their ICO but their dev said "we can give you your money back if youd like but if you believe in us we will do with what we can with your money and let you know everything along the way" - now they are well over 3m market cap.
Transparency and sincerity will win over flashy marketing in the long term.

[xFiber]

An actual idea... Something new and useful that would actually be worth investing in.
ICOs are all the rage nowadays. A new 'coin/token' seems to launch on the daily. Majority of them are useless clones just looking to make quick money through an ICO.
You can advertise a coin all you like, pay for a signature campaign and the like, but at the end of the day what will actually make the ICO a success is if the coin actually has potential.
The people buying into the ICO want to see something worth investing their money in.

This. Be so different from the rest of the competition that potential investors won't consider it as being just another ICO. You can advertise all you want but you need to be different an be passionate about the coin/business model you're selling. Advertisement is important but only to a certain extent. At some point you want to establish a genuine community (not by paid accounts nor shills) that 'advertises' for you.

[kassia]

From marketing perspective be knowledgeable yet creative. Know your channels. Don't think that you'll succeed just buying tons of display ad,  ICO marketing and PR is not the same in comparison with traditional tech projects.

BTW, I'll share here the fresh yet helpful Telegram channel that give good tips about how to run a successful ICO, including marketing, PR, social media, as well as advisors and investors relations. https://t.me/yoken

Please share your sources in return.

[SAAVgames]

The main problem I have seen with promoting an ISO is the incredible volume of spammers. Even here on this forum, there are hundreds of profiles, maybe thousands, that sell themselves out at very high rates to just talk about your ICO in these forums. Then, most of the ICO and Blockchain news sites, only will post something if you pay them, which makes them a non-definitive site of information. A better model would be to take that information and make it available and then sell ads or other services on top of it and disclose that ahead of time. Pretty much no one discloses their fees until you try to list, then they want $5000 to just put a small link for your ICO. The entire environment is so cluttered up with noise and spam and scams, it's frustrating.

[Mpamaegbu]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Bounties or not, I think the underlying factor apart from having a solid white paper is to get a slot on the coinmarketcap for advert placement. And make sure when that is done, there is a TELEGRAM for the project through which interested public can reach the company. I have bought into so many ICOs through this method and not through signature campaigns or sharing of bounties. Also, you can target some crypto groups and pages on social media, especially Facebook and Twitter. Always leave a TELEGRAM.

[shesheboy]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Traditional advertising such as google ads, youtube, .. always plays an important role in the success of any campaign. Not a signature campaign, not a translation campaign, it's a social media campaign that works best.

Yes social media is the most effective medium for disseminating products and advertisements. everyone is connected there from all over the world.
Just slack that makes me disappointed with the fishing case, I went away from slack.

i dont think so, and i believe signature campaign works well compare to social media because majority of users here in the forum ( not only here but on any other bitcoin forum )are all crypto related compared to social media which is mostly users there are just casual people and dont know how cryptocurency works.

[Feenix17]

Have everything together before going live.  Make sure to announce the announcements and it never hurts to have a full team spreading the word.

[Jombitt]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

marketing strategy will be one factor you need to consider in promoting an ICO. There are so many social media platforms and messenger apps that you can use to broadcast your ICO. Some of those are facebook, twitter , slack, telegram and discord.
A people who can handle your campaign and an ambassador who will have knowledge about your ICO for every questions and inquiries

[Intuitnow]

Having customers waiting and excited to actually use your tokens.
1Clickmedical has doctors around the world waiting to get on board.

1ClickMedical  //  Medical Access with just 1 Click!
●   Early Token Sale  |  Oct 15th, 2017   ●

[Mistafreeze]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

I think a good core team and reputable advisory board goes a long way in helping ico promotion.Also if idea is unique and innovative,it helps

[shield132]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

I think sig campaign like Qtum did, worked very well, they had many user and now they have good rank on coinmarketcap, but they also had some presentations in some places if I amn't wrong.
I think it's duty of ICO team to have a good manager. Attractive baner/logo does a good job too, then you need quality advertisement which will attract customers and give them a reason to send their time on seeing advertisement and following/clicking it.
Hard to explain everything because it's easy to tell shortly but hard to do in real life

[arwin100]

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

I think sig campaign like Qtum did, worked very well, they had many user and now they have good rank on coinmarketcap, but they also had some presentations in some places if I amn't wrong.
I think it's duty of ICO team to have a good manager. Attractive baner/logo does a good job too, then you need quality advertisement which will attract customers and give them a reason to send their time on seeing advertisement and following/clicking it.
Hard to explain everything because it's easy to tell shortly but hard to do in real life

Nope sig campaigns cannot really help for a coin to gain success since there are so many failed project who rely on sig campaigns only and I think the strong tools we can use is the social media networks and this is why kickICO gain success and the other ICO's since there are so many people are been alive on social media sites and also to backed this advertisement on we can used various things like posting our ads on different crypto sites.

[EugeneAS]

The main factor still stays the same — you need to get a proven concept and its viable description. In most cases, you need the product itself (okay, alpha will do for now).
And don't forget market positioning. Where are you in the ecosystem?

That is the foundation. If you are done with all above, marketing will probably be not so complicated.

[Investorro1]

As far as I know, there is absolutely no evidence that signature campaign works.
You can measure Facebook ads ROI easily and they work. But you need to spend real fiat money on FBads.
Bounty programs that offer no quantitative results can't be proved to be effective.

[heremaiaD]

A signature campaign works well for increasing SEO, you are effectively earning backlinks for your website every time someone posts using your signature.

In regards to media and PR, pay to play definitely works in this industry, the return on ad spent is ridiculous.

There are a few big players out there (not affiliated with any entity within these companies):

- Vindyne Group
- Famous Publicity
- Wachsman pr

Marketing and PR alone can take an ICO from 1 million to 10 million raise. Look at Paragon, they've made a killing and analysts such as Picolo Research have advised not to invest

There's a lot more to an ICO than just marketing and PR, but pay-to-play definitely exists within this industry..

[Quidat]

As far as I know, there is absolutely no evidence that signature campaign works.
You can measure Facebook ads ROI easily and they work. But you need to spend real fiat money on FBads.
Bounty programs that offer no quantitative results can't be proved to be effective.

When we look on a certain bounty program it would tend to go on all aspects either on signature,social,article,telegra or any other stuffs.We cant really get some evidence that it would or not but we can able to say such thing if the result of ICO would be success or not but considering that this forum do have the biggest traffic specially on crypto related would somehow be a good medium to advertise on compared on FBads which most people didnt even have an idea.

[larap]

Besides good product and white paper, you'll need a good team and advisors. You could spend some money on a marketing campaign on social media and banner ads.
It is also important to actively give news about your project and reply to all questions in your communities.

[tenakha]

Last time i checked whitepaper of new project that aims to promote new ICO ideas. They want small percent of raised funds for promoting project. Advertisers should be carefully chosen by team developeres if they want to show themselves as professional.