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Author Topic: [ANN][ICO] CROM - TRANSPARENCY, TRUST AND LIQUIDITY IN PERFORMANCE MARKETING  (Read 27642 times)
msCROM
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October 29, 2017, 07:19:33 PM
 #1

We would like to introduce you to

CROM, a blockchain based transaction platform for the digital advertising industry.



We are an international team of experienced people working in the digital marketing space. We are based in Berlin, Germany. In our 15+ years journey in the industry, we were always faced with the challenges and flaws the established processes and business setups in that industry have. There are recurring problems with payments, trust and liquidity. We visualized some of this "mess" on our CROM website.

While constantly looking for ways to improve this situation, we turned our attention to blockchain based transaction handling about 15 months ago. We started to model a modern payment implementation based on the growing acceptance of crypto currencies and its efficient payment mechanics. Ethereum-based smart contracts are the foundation from which to build. And from here it really started.



This is how we imagine an efficient transaction handling should work. This is CROM.

We started shaping and proving our plan by getting valuable information from industry leaders both from the advertiser and publisher side, and we gathered a lot of valuable inputs and interest from blockchain enthusiasts. Then the ICO train came along and provided a great way to accelerate our progress. So, we decided to jump on this opportunity and here we are.



This our ICO ANN thread at bitcointalk. Obviously, our company related accounts on this board are a little too young to have reached a junior account here that allows us to insert pictures (for now) in our post, but trust us – we are old guys when it comes to industry experience. And yes, we do have visuals, please visit our website https://cromhub.com

Of course we are not only here to present the project, but we will be available to discuss our project with you. Feel free to ask us anything in this thread or join the discussion in our Telegram group at

Telegram: https://t.me/joinchat/ANhBikDwg9pQ6EEepGDJ2Q



THE MISSION

The market:

The overall digital advertising market turns over $500B/year. This can eventually be addressed by CROM. Initially, we will work within the $6.8B/year performance marketing ecosystem.

How we are going to do it:

CROM is the first real-world application of blockchain technology for the performance advertising industry. We build a service that takes event tracking into the blockchain, connects tracked events to payouts and forwards payouts along the value chain.

CROM is designed to work alongside existing processes and can easily be linked to existing platforms. Everything is geared towards low barriers for adoption. Our team of advisors is carefully chosen to give us deep roots in the digital advertising industry. This allows us to develop the platform in close cooperation with the future clients.

CROM grants access to a complete new set of methods that will fundamentally change the way settlements are processed in the digital advertising value chain. Now that blockchain technology has reached a more mature state, CROM takes advantage of the solutions available and combines smart contracts with cryptocurrency based payment.

CROM is tailored to the digital performance advertisement industry and solves problems that all current implementations cannot cope with.

Find out more at https://cromhub.com/



THE FACTS & THE TIMELINE

Token name:CROM
What do the Tokens represent?These tokens represent an irrevocable fee advantage in using the Companies’ services in the future.
Total supplyThere will be a fixed supply of 10.0m tokens; no more tokens will be created by the Smart Contract.
6.0m tokens (60%) thereof will be sold during the ICO.
Distribution2.0m tokens during a pre-ICO to early investors with a 25% bonus.
4.0m tokens during the public ICO at nominal rate.
ICO time and duration:The ICO will start Dec 01, 2017, 12:00 GMT and last for 14 days or until all CROM tokens are sold – whichever happens earlier.
The pre-ICO will start Nov 17, 2017, 12:00 GMT and will last for 14 days.
CROM token price:0.01 ETH (1 ETH = 100 CROM)
Soft cap:8,000 ETH (= 1m CROM)
Hard cap:56,000 ETH (= 6m CROM)
Unsold tokens:If the soft cap is reached, but there are still CROM tokens unsold after 14 days, these CROM tokens are transferred to the company wallet.
Tradability:We intend to make the CROM tokens tradable on popular exchanges within three weeks after the ICO ends.



THIS IS US

CROMhub is build by sure yield inc limited 順研有限公司, a Hong Kong based company. While our employees and advisors are based around the world, the main development center is in Berlin, Germany. You can find us
at the Factory Berlin, Rheinsberger Str. 76/77, 10115 Berlin

We are a team of 11 people from 6 countries. We are mostly based in Berlin, Germany.

Core Team:
Thomas Kothuis, Chief Executive Officer
Dominik Rachwal, Chief Technology Officer
Thomas Richter, Project Lead
Konrad Tysiac, Lead Blockchain Developer
Robert Bochenski, Blockchain Architekt
Phil Rukin, Developer
Matthias Kirsch, Lead Business Development
Chris Bisset, Business Intelligence
Christian Hullena, Lead Design
Matti Seidel, Communications
Janine Henning, Finance



OUR ADVISORS

Christoph Vilanek CEO at Freenet AG; Chairman of the Board for Ströer Media, mobilkom-debitel, Exaring; member advisory board for Gamigo AG and Webtrekk

Lorenzo Green CEO iStack Holdings, Founder of Affiliate World Conferences, Co-Founder & CEO Monetizer, Co-Founder Kobi Digital

Niren Hiro Silicon Valley investor; CrowdStar, AdMob, Yahoo!, CBS Sportsline, MTV Networks



And of course, here is our whitepaper! (https://cromhub.com/CROMwhitepaper.pdf)
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msCROM
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October 29, 2017, 07:26:26 PM
 #2

Reserved for FAQ & change log

2017-11-03 - 9:54 - Added link to the bounty program

Announcements:

2017-11-27

A video has been one of the most requested things and we are happy to present you: https://www.youtube.com/watch?v=Hlifs1ZwdvI

2017-11-26

We are happy to share the rating we got from trackico.io, you can find it here: https://www.trackico.io/ico/cromhub/#overview

2017-11-24

Greetings from NewYork! Aragon Advertising joins the @CroMhub train: https://blog.cromhub.com/aragon-advertising-to-join-in-cromhub-effort-10ab5cf0b3c

HuffPost: https://www.huffingtonpost.com/entry/cromhub-the-tracking-and-settlement-clearing-house_us_5a183b27e4b068a3ca6df789

2017-11-22

Another day, another important partnership. Happy to announce leading #regulation and #telecommunications agency MCP will help with CROMhub devleopment: https://blog.cromhub.com/monitoringcompliancepartners-are-keen-to-support-cromhub-2b446e064633

2017-11-20

In case you missed it before, CROMhub is already busy working with potential future clients: https://blog.cromhub.com/cromhub-proudly-announces-collaboration-with-kobi-digital-1f8980380551

2017-11-19

CROMhub has won yet another very important partner in its quest to make AffiliateMarketing better: https://blog.cromhub.com/world-leading-affiliate-network-gotzha-expresses-interest-in-exploring-cromhub-opportunity-c7d84d5fc4ab

2017-11-18

Proudly announcing another key relationship: https://blog.cromhub.com/marketing-giant-yeahmobi-shows-interest-in-cromhub-f6d43b346d35

2017-11-17

The respected marketing compliance agency Empello joins the CROMhub effort: https://blog.cromhub.com/empello-joins-in-on-cromhub-development-f77c629a9f67

2017-11-17

Today we are happy to announce another partner of ours: Telefuture/12Ca$H

As one of the leading providers of mobile marketing products, they know about the challenges, affiliate marketing is facing.

https://blog.cromhub.com/cromhub-partners-with-telefuture-12ca-h-2eb1a53bf664

2017-11-16

We published a follow up in our blog series shedding light on CROMhubs disruptive power for the performance marketing industry. Enjoy the read and make sure to register for the pre-ICO at http://cromhub.com to get your 25% extra tokens.

1st article: https://blog.cromhub.com/performance-marketing-has-problems-seems-that-everybody-knows-and-nobody-is-talking-about-it-54d048f91f11

2nd article: https://blog.cromhub.com/blockchain-might-be-good-for-digital-advertising-if-we-are-honest-about-it-79aba8d8e583

2017-11-16

We are happy to announce that CROM partnered up with billymob! Read about this at:

Our brand new blog

2017-11-12

Today marks a huge step in meeting our goal to have CROM freely tradable after Christmas. Solid KYC/AML procedures are mandatory for exchanges being able to accept any token and we are happy to announce our partnership with the reowned compliance platform Coinfirm.io. With Coinfirm.io's technology we ensure that the CROMhub ICO will be thouroughly checked for compliance while avoiding an overcomplicated signup flow.

Sign up today for the pre-sale and get a 25% bonus: http://www.CROMhub.com
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October 29, 2017, 07:38:34 PM
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Unsold tokens:If the soft cap is reached, but there are still CROM tokens unsold after 14 days, these CROM tokens are transferred to the company wallet.



What about to destroy unsold tokens I didn't understand your point in case if some tokens remain unsold into that duration while you already reserved some token for team members. For what purpose you will use these tokens?

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October 29, 2017, 07:45:22 PM
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Unsold tokens:If the soft cap is reached, but there are still CROM tokens unsold after 14 days, these CROM tokens are transferred to the company wallet.



What about to destroy unsold tokens I didn't understand your point in case if some tokens remain unsold into that duration while you already reserved some token for team members. For what purpose you will use these tokens?

Of course we are hoping, there wont be any. If so, they will go to the company reserve and will be used for business development. Future business partners will get a little headstart. The adoption of the platform is most important for the future token value.
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October 29, 2017, 07:49:45 PM
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Any bounty for Facebook and Twitter?
msCROM
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October 29, 2017, 07:52:21 PM
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Any bounty for Facebook and Twitter?

Yes, we will announce the details of our bounty program later this week. A little spoiler: The mentioned channels are definitely included.
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October 29, 2017, 09:34:42 PM
 #7

is the quantity of tokens limited?

Yes the quantity is limited by the smart contract. There will be a fixed supply of 10.0m tokens; no more tokens will be created.
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October 29, 2017, 10:09:28 PM
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What is minimum requirement of ETHs to invest in Pre-ICO CROM?

msCROM
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October 29, 2017, 11:00:32 PM
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What is minimum requirement of ETHs to invest in Pre-ICO CROM?

I will confirm the number with the project leads and let you know.
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October 30, 2017, 07:42:29 AM
 #10

What is minimum requirement of ETHs to invest in Pre-ICO CROM?

I will confirm the number with the project leads and let you know.

Good morning from Berlin. Minimum invest for pre-ICO is 10ETH.
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October 31, 2017, 10:15:16 AM
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Hello CROM team, excited about your project.
Do you have the list of exchanges where CROM will be enlisted/tradable?
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October 31, 2017, 11:31:31 AM
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This is MUCH needed in the digital marketing space! Cashflow problems just got smashed in one shot.
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October 31, 2017, 03:59:31 PM
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Hello CROM team, excited about your project.
Do you have the list of exchanges where CROM will be enlisted/tradable?

Hi lemonheader, thanks for reaching out. We are in talks with a few exchanges, will announce soon here at bitcointalk and in our public  telegram group: https://t.me/CROMhub

Cheers,
mkcrom
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October 31, 2017, 04:09:52 PM
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There is a very large number of advertising agencies in the world. There is too much advertising on the Internet. At first, it is very annoying, then the instinct of self-preservation works and it ceases to notice. And that's the problem of advertising effectiveness. It is necessary, on the one hand, not to be unnecessarily intrusive, and on the other hand, to be able to be interested. What is the advantage of your project?

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October 31, 2017, 04:25:06 PM
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This is MUCH needed in the digital marketing space! Cashflow problems just got smashed in one shot.

Thanks for pointing this out. With CROM we address a few real-world challenges in our industry. And liquidity is a big one for the whole value chain. We think that CROM is the smartest solution for this problem and also best for a well-established industry with existing platforms, network setups etc. Because CROMhub.com itself is a service that will work together with and alongside existing tracking platforms.

There are other ad-tech ICOs in the past months have promised "new eco-systems". With CROM we aim differently: using blockchain technology only where and when it makes sense within crucial parts of the existing industry. Everything is geared for low barriers of adoption, quick uptake of the solution and sustained growth.  

mkcorm


 
accountantfuttock
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October 31, 2017, 05:03:01 PM
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do token holders receive percentage of the platform’s income?
trCROM
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October 31, 2017, 05:38:57 PM
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There is a very large number of advertising agencies in the world. There is too much advertising on the Internet. At first, it is very annoying, then the instinct of self-preservation works and it ceases to notice. And that's the problem of advertising effectiveness. It is necessary, on the one hand, not to be unnecessarily intrusive, and on the other hand, to be able to be interested. What is the advantage of your project?

Hi, couldn't agree more - most advertising in the internet is in-effective and annoying. CROM will hopefully change the way ads are paid for by the advertiser; giving the advertiser more control over where his precious budget goes. We are certain, it will eventually eliminate some of the inefficieny and annoyance.
Change the world one step at a time  Wink
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October 31, 2017, 06:18:15 PM
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do token holders receive percentage of the platform’s income?

We have a different model: Advertisers and Publishers in digital marketing will need the token to run their campaigns on CROMhub efficiently. You can sell to them for a quick winning.
If you want to hold, the platform will have a lending mechanism much like some of the large exchanges - lend your tokens to people who need them and receive a perpetual return; like a dividend on stocks.
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October 31, 2017, 08:52:45 PM
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Excited to hear about this ICO! The Digital Marketing landscape defenitely needs some more transparency.
Given the founding-fathers' trackrecord - I think this will be huge.


What is the exact Soft Cap, Maximum Contribution Amount and Exchange Rate of the Pre-ICO?
Also, is there a bonus and referral plan in place already?
trCROM
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November 01, 2017, 11:10:57 AM
 #20

Excited to hear about this ICO! The Digital Marketing landscape defenitely needs some more transparency.
Given the founding-fathers' trackrecord - I think this will be huge.


What is the exact Soft Cap, Maximum Contribution Amount and Exchange Rate of the Pre-ICO?
Also, is there a bonus and referral plan in place already?

Hi. Thanks for the support. We are working hard to make this happen.

To your questions:
Soft Cap is 8,000 ETH.
Max. Contribution - we deliberately did not set a limit. Whales are very rare these days...
The pre-ICO will carry a 25% bonus. So, however many tokens you buy, you get 25% on top. Let's say you contribute 1 ETH, you will receive 100 + 25 = 125 tokens. This is true for the first 2m tokens.

There is a Bounty Program here: https://bitcointalk.org/index.php?topic=2350279
Check back here or join our Telegram Group: https://t.me/CROMhub

Best regards, Thomas
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