I suppose most everyone is interested in the monetary gains of the project, but let me offer some insight from an educator's standpoint (I've been in education for 11 years) why this project has value.
Blockchain technology gives unprecedented power to the masses. How this translates in the educational setting is that LiveEdu has the potential to develop educational resources that come straight from the teachers themselves (rather than a top down approach common in educational resource companies).
Educational resources are typically either A) Free, sourced from other fellow teachers who contribute without any pay, nice but sparse and inconsistent in quality, or B) Fully developed programs that are way too expensive for any individual to purchase and use so are often bought by school departments instead.
Providing tokens as rewards to contributors is the perfect way to have teachers content that is of higher and more substantial quality.
Anyways, just my two cents.
Oh, and what is that? Yes! I am doing their signature campaign. So I am biased but you know what? I chose this one out of HUNDREDS of other signature campaigns I could have done.
To be honest i couldn't have said it better, but yeah like you mentioned, most of the people are in for the gain, trading their tokens.