Great article! In the scenario where ICOs are increasing day-by-day and becoming hot among investors, it is important that they go through perfect channel of advertisements so to create maximum impact. Bounties are no doubt most effective way to marketize ICO and have become integral part of ICO launch.
I would like to add few points in addition to points in article,
- ICOs should never promise amount in Dollars or other fiat conversions when they actually paying in tokens because cryptocurrenices are highly volatile instrument and may leave participants highly-unsatisfied if prices of tokens change drastically from pre-ICO to post-ICO period.
- ICOs should have some funds for preliminary marketing so they can conduct some bounties in BTC. This on one hand brings more interest from bounty participants and on other hand enhance company's image as professional project.