From telegram
As some of you know we are going through a rebrand and as part of this we are considering a company name change. Obviously this is a very big decision and a lot of factors are at play so we want to make the right decision taking all factors into consideration. In changing the R_Block name we will inevitably lose brand awareness as well as ranking organically on page 1 - we currently dominate the first page (bar one website) and a new more popular name might prevent this from happening for a few months at least. (These are things to bear in mind when making your decision)
For the new name we have been looking at the following factors:
~ The name must be memorable.
~ The name must convey trust.
~ The name must have some relevance to what we’re doing.
~ The name must have a cutting edge or futuristic feel to it.
~ The name must be one or two syllables max.
~ SEO friendly and searchable.
~ The name must not be an established crypto company or recruitment company in the UK (we have particularly struggled with this one due to the sheer number of crypto companies)
~ Reasonable domain available.
Over the past few weeks we’ve produced and sifted through over 6000 suggestions and conducted independent research as well as consulting with an agency. Based on the criteria above, we’ve narrowed it down to 3 options. After this hard work we want to gift the R_Block community with the power to dramatically shape the future of this project. We are handing over the reigns to you, our valued community to define what we call ourselves and shape the future name of this movement. Here are the options…
1. RBLOCK - as you can see the beloved underscore has gone! We appreciate this doesn’t bode well for SEO and ease of use. RBlock is arguably the most relevant because of the ‘recruitment’ and ‘reference’ element as well as being powered by blockchain. As mentioned above we have also got some brand recognition for the name. If we change it we will lose the SEO presence in the short term (3- 6 months)
2. ZINC
It’s short, it’s punchy, it’s memorable. Zinc is typically used as a catalyst in bringing two organic things together. Although the relevance is somewhat tenuous we think it best fulfils the criteria in other areas.
3. KAIZO
Derived from the term ‘Kaizen’ (the philosophy of continuous self-improvement) which is one of our core values (
https://rblock.co/mission.html). Kaizo or Kaizu is short and memorable and has a futuristic feel to it. Both versions of the word are SEO rankable. We have also read that highly ranking scrabble letters work well for memorability and it doesn’t get much better than Z.
Please vote (link below) for your favourite name based on the criteria above. (please note we are waiting for the full report back from the trademark lawyer to see if they can find any potential infringements)
*Instructions to vote*
dApp:
http://rblock.co/vote.htmlWe’re holding the vote on the blockchain! So you’ll need to have Metamask installed and be connected to the Ropsten network. You'll also need some Ropsten ETH to vote (get it for free here:
https://faucet.metamask.io/). You can only vote once.
