Market forecasts all seem to agree on one thing: The fastest-growing sector of the digital advertising industry is native. According to a BI Intelligence report, native in-feed ads on publisher properties and social platforms are expected to comprise 74% of display ad revenue by 2020 — up drastically from a 56% share in 2016.
Qchain’s long-term vision is to build a suite of open and transparent applications that provide decentralized and secure solutions for digital advertisers, in-house marketers, content publishers and everyday Internet users alike. Our flagship application is a direct buy marketplace that will make it easy and simple for advertisers and publishers to transact in native ad units.
To help us reach our goals, we’ve taken a bold move to be among the small-but-growing community of startups developing on NEM. We believe that NEM’s capabilities will enable us to make the burgeoning native ad industry more efficient, economical, and accessible for users.
Full story:
https://medium.com/the-qchain-blog/nem-meets-native-how-qchains-tech-will-enrich-digital-advertising-cd8dbfba3c8f---- FOLLOW NEM ----
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