Safex Markets : The Establishment of the First Vertical Alliance Safex-Experty.io
Safex is a long term project. Its main goal is to revolutionize the e commerce industry and form a new market economy. In order to fulfill that goal, Safex has to become visible, popular, and mainstream. In one word — adopted. We are all aware that the biggest adoption comes from usage. Nothing helps a consumer make a decision to use it more than actually trying your product out. So, the Safex strategy is to form vertical alliances in which actors engage in behaviors that lead to mutual improvement in productivity and increase the adoption of innovation.
Even though the marketplace is not yet launched, Safex has already started linking with other projects and started to cooperate with different communities. One of the first results is an alliance with Experty.io. It is a blockchain based calling platform that allows two or more participants to connect via an audio call. Experty enables professionals to charge for their consultations using micro knowledge exchanges. On the other side, Experty doesn’t establish its own blockchain infrastructure for selling and buying these services. That is where a blockchain marketplace like Safex comes in.
Safex and Experty will form a partnership to pursue mutual benefits with the aim to gain efficiency and effectiveness in accessing downstream markets. Experty will integrate it’s platform on the Safex blockchain, and use Safex’s infrastructure and contracting system. This will enable Experty’s users to connect, so voice call services can be bought and sold. The fact that they have the market will be extremely helpful for this project.
The alliance will also bring value to the Safex community. Experty will drive force to the marketplace. Many transactions on Experty’s market will be placed on the Safex blockchain. In other words, Safes will charge their customers marketplace fees. This directly increase gross merchandise volume and enlarge total dividends.
Additionally, network effect will play a big role. Given that these two project are not in competition, but rather complementary, networks will be shared. Safex is going to be promoted to Experty’s members vice versa. From the Safex standpoint, that will create awareness about marketplace and subsequently bring new users.
ConclusionOn the road to success, it is better not to fight alone. One of the possibilities is to form coalitions and play cooperative games. That is to round up with other projects and form more competitive value chain in order to adapt more rapidly to changing market conditions. This is exactly what Safex is doing.
In economics, we would say that Safex has formed an effective vertical alliance. When vertically linked, firms and projects are willing and able to join resources in order to accomplish a task that none of them (at a certain cost) could have done alone. Partnership Safex-Experty has materialized that idea. Benefits for both partners will be greater than those from individual efforts.
This is how cooperative equilibrium looks like in practice.
#Daniel Dabek
