So only 25% of the tokens will go to the investors? I'm sort of new to all this, but isn't that kind of low?
It really differs per project. Some allocate 5% to contributors, some more than 90%.
Our token allocation breakdown:
10% pre-sale
15% main sale
40% ecosystem incentives
20% team & advisors (2-year vesting)
15% Zipper Global Ltd
Instead of grabbing as much as funds as possible from contributors by selling most of the tokens, we see it much more future-proof to
1) raise only the amount we need through token sales,
2) reserve highest portion (40%) to incentivise different parties to join and strengthen the Zipper ecosystem: developers, community, and partners.
If we would sell all of our tokens in token sales, we wouldn't have anything left to build the actual ecosystem (which is crucial for contributors). Our aim was to find the best balance between raising enough funds to get the ecosystem started, reserving enough tokens to incentivise the ecosystem participants, and also reserving enough tokens for the current and future team to have strong enough incentives to build the agenda for the years to come.