I think GoldCoin will survive if it can seperate itself from the other pump and dump coins. Where I live few people know about crypto. Like the word of mouth suggestion I think a face to face give away and demo. Let Goldcoin be the Gateway coin, most new people stumble across Btc from the news witch leads them to other coins.
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I like the word of mouth thing, and also the concept of making Goldcoin the Gateway coin to crypto-coins.
Take out the middle man(bitcoin), and let people go directly from real-world currency into Goldcoins. Or from other virtual currencies directly into Goldcoin. Good idea.