If I understood your concern correctly, you want to send an ETH based token to coinexchange.io's ETH address. Eth based tokens have their own wallets in exchanges, therefore, Eth address in coinexchange.io will only receive Eth (not other token nor coin). As far as I know exchanges have a note on every deposit page like this:
IMPORTANT: DO NOT SEND TOKENS TO THIS ADDRESS! Send only ETH to this deposit address.
Sending tokens or any other currency to this address will result in the permanent loss of your deposit.