yes it makes the same advantage for MN owner as for early ICO adopters.
But there's shared masternode services.
Most of m are runned on discord.
Some team host all MN for any people willing to invest some part of the node.
Each investor will get daily rewards, regarding his share rate on the node.
Working great, many people are using this service.
Makes small wallets able to reach masternodes rewards.
Here you can find one of them, that just announced the building of END shared masternode.
https://discord.gg/Yf3yTK2