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May 22, 2018, 03:28:44 PM |
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Social networks have long proven to be a very effective way to promote brands and are therefore also included as an
option in the MobileBridge Momentum platform. Consumers sharing their
purchases, offers and reviews, can immediately be rewarded for doing so. However,
sharing with friends and family can be more than posting on standard social
networks. App users can invite friends to download the app and both sharers and
downloaders will be rewarded. Bounty
programs, so effectively used in ICOs are
another way to invite and provide incentive
for others to engage with company.
Networks of friends and family can also
effectively be used for a more targeted way
to get users introduced to a brand; for
example, reward people to introduce the
company to 10 others that have a shared
interest, e.g. foodies, sports fans or students.
The same network can be used to validate or enhance user data. If people introduce
the same individuals over and over to be, for example, a ‘food lover’, then most likely
they are. If that attribute only ever happens once, it is less likely to be correct, or at
least not a prime attribute of that person.
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