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March 05, 2018, 10:44:44 AM |
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Google the names of the people involved - look for LinkedIn profiles, other companies/business links, news articles about them, etc. Essentially make sure they are who they say they are, and they have the qualifications/experience they claim. Also make sure that their involvement with the ICO is listed on other sites (such as their LinkedIn), and they haven't just had their profile stolen and attached to a scam ICO without their knowledge.
Reverse image search the pictures, see where else they show up - are they stock photos, have they been used in other scams, do they appear elsewhere online with different names?
Once you have verified the people linked are infact who they say they are, delve deeper in to their past businesses and experience. What are their qualifications? Have all their other projects since failed?
In your example, even removing Ryan Gosling for a moment, and the clearly stock photos used for the rest of the team, the words alone are suspicious. There are zero specifics in any of their descriptions.
"Founder of multiple companies" and "Successful entrepreneur", but does not name a single company. Suspicious.
"CEO and Partner of multiple online companies". As above.
"10+ years in communication". This means nothing without specifics. This could mean he has been on Twitter for 10 years.
"5+ years in web development". So why not link to some of his previous work?
Etc, etc.
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