Hello ANN,
it is said from your whitepaper that you will give traffic to each listing using social media..
How are you going to handle such multiple listing in facebook and in your platform?
Im curious.
Our marketing team will created targeted ads for new property listings on our platform.
At first we don't expect to have a huge amount of listings at one time so the process will be manual to begin with. Following on from that, our marketing strategy on social media is very specific and we will be building customised software to create the ads for us automatically or some social media such as facebook already have an api to assist with this which we will utilise. If there is a huge surge in property listings per day then the manual process won't be ideal for speed so we will look to build in a feature that creates an ad based on the information that a seller has provided for their property as they create their listing.
Let's look at this from a worst case scenario (which is actually the best case for the company), if we manage to get the combined number of listings yearly as the top estate agents have in the UK between March 1st 2016 -2017 (Page 9 in our whitepaper), that's 68,384 property listings.
Monthly that's roughly 5,699 property listings which is approximately 190 listings a day. If we divide that by a normal 8 hour working day, that's about 24 ads we would need to create per hour. That said, unlike estate agents, we aren't restricted to 8 hour working days, so even if this was a manual task, it would be possible for one person to create the ads manually let alone a team.
I hope I've answered your question. Let me know if you have any further questions.
