A few of thoughts regarding this:
Unless, as suggested above, this is something the Jashule team have gone ahead with independently of the mother-company what I'm liking the thought of is that Baidu, in doing something as controversial are in my opinion almost certainly have checked out with govt officials whether there was any imminent ban.
Much more than the number of customers or amount of bitcoins that are used to buy their services for me is that this may be seen by other companies who have been considering it but with caution.
I love that it comes the day after the Chinese official guy talking about the need to de-Americanize global finance so that the whole world doesn't have to hold its breath when US politicians are throwing toys out of their pram.
I love it that if it is true that this is a sign that China may allow cryptocurrencies to thrive (I know that's many ifs) then it puts real pressure on the States to get its act together. If there's one thing we can be sure of it is that fear of losing out on the global power stage is a massive motivator for the US. If they realise there is a minute chance what is happening is a major redistribution of wealth they have a big incentive to get their act together and put a stop to the red-tape jungle that is all the various states with their own petty money transmission laws.
In the meantime the rest of the world has a chance to catch up a bit on the headstart the US had with Bitcoin. And even though many of the early hoards may be owned by Americans, being of the crypto-libertarian kind this may not benefit the US power-hungry ruling classes much anyway
I'm struggling to think of anything bad about this other maybe than there's a danger of news and wild speculation getting out of hand and landing us in a massive rally followed by another severe correction. But even if/when that happens it doesn't destroy the protocol, Bitcoin will prevail