Basic Attention Token (BAT) vs Clearcoin (XCLR) targeting digital advertising

[cryptoscoope]

Digital advertising cost billions of dollars, Google and Facebook take 73% of all ad dollars and 99% of all growth.
Digital advertising is overrun by middlemen, trackers and fraud.  
Here we have 2 cryptocurrency try to target this domain with different technique to improves the efficiency of digital advertising

Clearcoin (XCLR) platform and extension (need action from  ADVERTISER and PUBLISHER).
https://clearcoin.co/

Basic Attention Token (BAT) with Brave browser solution (need action from USER, ADVERTISER and PUBLISHER) https://basicattentiontoken.org

Which technique can be easy to implement and become use case.

[mullenmanBTC]

I think BAT is a much stronger and more advanced project. To be honest the best thing about BAT is their working product - the Brave browser. Im personally using the browser right now. I know alot of people in the space who use the browser and it's much better than Chrome/Firefox etc. The founder of Brave also founded Firefox, maybe the best guy possible to be running the show.

[iluvbtc]

BAT all the way, loving their Brave browser, and they were the early player