My only concern so far is that you are saying that the ICO revenue will go towards developing the blockchain/application and also continuing your research of SupT1 cell infusion. You have not divulged information about how you plan to allocate the funds between all three projects.
Dear cryptikco, thank you very much for your question regarding fund distribution. Really appreciated as we will also include this additional information in the whitepaper. We actually plan to allocate roughly 45% of the budget toward the "You're not alone" application, which includes not just software development but also all associated costs such as marketing, ecosystem development, app maintenance, and 55% of the funds toward our AIDS cure research. Our AIDS cure development includes preclinical animal research, and phase 1, 2, 3 human trials.
However, I believe you may have assumed we will develop our own blockchain for the application as you are saying funds would go toward blockchain development. Am I correct? In such a case, that is a wrong assumption. We plan to use the Etherum blockchain and store data in smart contracts.
I realize that the whitepaper assumes incoming ad revenue, but the number feels off by orders of magnitude. I am surprised that you think 25k-50k visits per day equates to 50k-100k USD per month.
Debetable. It all depends on your estimated RPM, which in turn is highly variable and depends on many factors such as traffic, CRT (click-through-rate), CPC (cost per click). Average RPM can be as low as 0.5$ for broad niches or as high as 100$ for competitive niches. For instance, with a very narrow nice such as the HIV seropositve community, we estimated ads from pharmaceutical corporations selling popular HIV related producs (e.g., PrEP medications used for a seronegative partner) corresponding to an average RPM of 66$, which with 25k visits/day would generate roughly 50k$/month.
The key here is that we aim to have a highly targeted audience resulting in greater relevancy and therefore RPM. However, I understand where you are coming from, and we will explain more clearly in the whitepaper how we estimated ad revenue. In additon, you may have missed that the whitepaper also assumes revenues generated by our HIV therapy, which could generate several billions/year in revenue once approved and commercially available.
I still find this project very interesting, but I do not think I would participate in the ICO unless all funds go towards development of the blockchain and application, and a more convincing argument about the ad revenue is presented. The ad revenue could be split between the projects and help to fund further research.
Well, not using funds for developing our AIDS cure solution would defeat one of the main purposes of the application; from the whitepaper:
"Now, let’s explain why we named the application “You’re not alone”. The application will also document the progress of our AIDS cure research project, featuring periodic updates such as articles, vlogs. This will create a community where HIV seropositive people can stay up to the date, comment, share, interact with us working on the cure, and with each others. Something that creates a bridge between HIV seropositive people and us research scientists working on the cure. Something that allows the HIV seropositive community and anyone interested to be part of this journey. Something that can send the message that they are not alone in their battle. That we are fighting for them. That we care about them. A message of hope. Our vision and intention is therefore to create an application that will also act as a social app for HIV seropositive people to participate and create new topics and discussions to support each others and stand together in the fight against AIDS. Discussions will be moderated by a team of moderators, and qualified physicians will also be hired to participate in the community for providing expert medical advice as a free service to the users.
The application will also provide information about all the ongoing clinical trials, how to participate, and once our HIV treatment is approved, it will provide information about the clinics and hospitals offering the treatment, and how to make appointments with legit clinicians that are officially collaborating with us, to offer the best services and rates."
If we are not developing our AIDS cure solution with the funds raised by the project, which would help speed up tremendously its development, why would the HIV seropositive community be interested in downloading our app? Just to use it as a mobile forum? There are hundreds already. It would be extremely unlikely to expect to have a growing community with million subscribers whithout offering substantial and frequent updates from the development of our AIDS cure serearch. And we can do this succesfully only if we use funds to develop the research. Moreover, without producing results from human trials soon, we would have no data to insert into the database, and the application would also have no use for us as well. It is extremely unlikely that we can support the development of our AIDS cure research only through the revenue generated by the app, and it would be unethical to make such a promise to the millions of people that are suffering from this terrible disease and are in urgent need of an AIDS cure.