I'm less interested in the features you make the less convincing me that it is a nice bitcoin market type, maybe it's after first seeing them like that thinks it's a scam site but I do not know with that, one forum in Bitcointalk also I strongly believe....
I do not see this website on badbitcoin.org website. I see mostly scam websites are listed on this site but this is not there. Then site link does not seems like good live site. They need to design the template and features more on that site.
I see so far purse.io wallet is helping the people who want to access the bitcoin for buying the things on e-commerce site mate.
You can check the bitstash.co I see this ICO bounty today. Hope this will be a legit one and able to use for all the product purchases.