I've just read the news on Twitter that Caroline W. signed a partnership with Lympo (@LympoApp).
https://twitter.com/CaroWozniacki/status/986601747144691713That is quite huge news as she has over 3 mln. followers on Twitter alone. Now more than ever exposure of crypto and ICOs to the general public is crucial to leave behind bearish market and get back on the bull.
The more real people and projects (reference to PH+Verge) come into crytpo, the faster it is accepted by the general public. And when mass adoption begins - there is no power who could stop cryptos
If I remember correctly, she was the only player to be ranked as World Number 1 without winning any Grand Slam Titles. I could be wrong though since I read that news long ago. Coming back to the news, I definitely am very excited to see this since that adds the trust and credibility factor for me. A Tennis fan endorsing an ICO will definitely woo all the tennis fans across the world.