This market is so lucrative yet many players are trying to buy in because of that. So how are you going to compete in this arena that until now there's no crypto payment system adopted in the e-commerce world. You're really up for a real challenge here.
Yes, Crypto payment is missing in the e-commerce world; this was our first step forward to think about the solution. The world is moving towards Blockchain technology; so ARAW will be the first one to offer an end-to-end solution of intuitive and seamless integration of the Decentralised Payment and E-Commerce ecosystem. Our goal is to keep this integration totally transparent to the customers so that they don't need to change their shopping behavior or understand the complexity of Blockchain technology. They will get benefited by the cryptocurrency rewards out of the box - the platform will reward them time-to-time without them to do anything but do their daily shopping. Our ultimate goal is to make customers accustom to use ARAW touch & pay card for their daily shopping need without them to realize they are actually using cryptocurrency rewards/payment

Off-course if customers want to manage their crypto rewards they will be open to do so on the platform.