Maybe it's private?? As far as I know CoinBase is a small operation in itself (I mean the guy personally brings the keys to a safety deposit box versus a centrally owned vault of any sort) as well and wouldn't be surprised if they were masked with who.is protection as well.
In all honesty I've been trading with Cryptsy more lately than ever because BTC-E supports very few currencies, however I don't feel that who.is protection is any cause to call a company illegitimate
I didn't say it was enough in itself, but together with the other facts it shouts SCAM
Anyway, if your a victim, you can hold the UK limited company responsible as they claim on their website its their bank which means BTC-E.COM is a trading style of...
Mayzus Financial Services Ltd
whatever good that will do you, maybe enough to scare them to get your funds back...
quote...
Beneficiary: Mayzus Financial Services Ltd
Beneficiary Address: 869 High Road, London, N12 8QA, UK
Beneficiary Account: 4030200327
Beneficiary Czech Bank Code: 7910
Beneficiary IBAN: CZ6979100000004030200327
Beneficiary Bank: Deutsche Bank AG
Beneficiary Bank Address: Jungmannova 34, 110 00 Praha 1, Czech Republic
Beneficiary Bank SWIFT: DEUTCZPX
Details of Payment: FFC ACC.9311.23440 ACC ID S188171E
Fee: 1% (min fee 20$)
Min sum allowed: 2000$
Our bank may ask your documents due to a high fraud activity. If you seen in your btc-e account a money hold please provide a copy of you ID and utility bill in high res quality (>300DPI), create ticket with your ID in subject at
https://hdbtce.kayako.com and upload your docs inside