Now many supporters and bounty hunters participating on the bounty of the project. Hoping this will lead to the success of the project.
The bounty participants are the major players in the marketing department of this project, they should hopefully be effective in thier given task.
I think their are the major players in the advertising division, also in marketing I guess, but the marketing strategies will depend on how good the team members are by giving good promotional bonuses.
I think the developers are well aware that by providing good bonuses, they provide their project with good advertising. Therefore, the more followers participate in this, the more advertising is spreading through social networks and the like.