How does advertisements on blockchain work and how does it work to target everyone using the blockchain? I don't think it's possible to target an audience on the blockchain without having a platform first isn't it
Hi Somz1, this is a great question!
This is from our whitepaper:
In September 2015, Kochava Inc. created a new targeting platform for mobile audiences
called the Kochava Collective. The basis of the Kochava Collective was to provide a unified
audience graph that would enable advertisers to query and target audiences with device level
precision for their advertising campaigns. Based on this targeting, the centralized
system would enable distributed activation in a de-duplicated way to best address (i.e., serve
ads to) the audiences identified through the targeting process...
While the Kochava Collective has been built as a centralized system to date, it is intended to
be equipped to enrich the data introduced by the publisher inputs on the XCHNG distributed
system upon launch of XCHNG.
If you are interested in learning more, check out pages 14-16 of the whitepaper!
https://www.xchng.io/white-paper-download/Hope this helps!