Ok, I could have posted this on the press subforum, but I think this is more for discussion and maybe we could deduce some things to do.
I will summarize the result of the survey(1001 participants):
What is Bitcoin: - 51% never heard of "Bitcoin".
(- of the people who never heard of the "bitcoin" half thought it could be digital money (4,3% thought it is a cordless screwdriver)
- all participants who heard the term knew that it is a virtual currency
- only 1,4% think Bitcoin is play money
Buy with bitcoins: - 57% think they can pay with bitcoins in one day (I think this is not to understand as a preferation. They just don't say they not want to).
- 2,2% actually bought something with Bitcoin
- 78% think they can pay entertainment devices, games or technical equipment
- same with tickets for concerts or museums
- 20% only for groceries, restaurant, barber shop etc.
Why don't use:- 62% don't use bitcoins because they don't see an advantage over the Euro
- 40% fear hacker attacke against theier balance in Bitcoin (-> very valid point)
Accept as payment for real goods: - 64% don't want to accept bitcoins as payment
- 34% would accept it
- 1,4% ever accepted it as payment
Price development: - one half don't wanted to make a forecast (they don't know)
- 25% think it will be lower in one year, 25% it will be higher
- 17% forecast a stabilzed price
To do:
- people don't know about the advantages:
-> cheap! In Germany credit cards are not popular, but Paypal is. Its fee should everyone know. How much bank wire costs I think many people don't know (I think 1%?).
-> fast! It is instant.
-> semi-anonomys for micro payments
-> u know
- they fear that their money get stolen. Good valid point. When u have your bitcoins in paper money it is not easy to access and you always fear to lose all.
- price stability. Will come in one day. People have to understand that the volatility will decrease the more people use it.
But after all, I am optimistic. What do you think?
Source:
http://www.focus.de/finanzen/boerse/umfrage-zur-internetwaehrung-bitcoin-40-prozent-der-deutschen-fuerchten-hacker-angriffe_id_3492175.htmlPS: Sorry for my bad English.