So, explain WHAT your assets on GLBSE actually are buying (from the point of view of a GLBSE investor, not yours)
Can you elaborate a little bit more on your question?
Hopefully the following will help you answer your question:
Basically your buying bonds that will assist the company in various ways, this month I'm doing a lot advertising and adding support for dwolla, which is were all funds will be going.
You get 1.2BTC for every bond that you purchase at the price of 1BTC.