Yeah this sounds bad and most other celebrity endorsements of crypto have failed i think!
I do not he is the guy to do this, but he might get attention, which he already have, since we are trying about it here
attention is good for the whole crypto space, unless this goes down as a joke :/
Lets hope he attracts some genuine guys that can help, if he is sincere about the plans. Personally i would not be surprised if he raises some capital and just leaves it there haha