Yeah this sounds bad and most other celebrity endorsements of crypto have failed i think!
I do not he is the guy to do this, but he might get attention, which he already have, since we are trying about it here
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
attention is good for the whole crypto space, unless this goes down as a joke :/
Lets hope he attracts some genuine guys that can help, if he is sincere about the plans. Personally i would not be surprised if he raises some capital and just leaves it there haha