Most appealing and appears to be the most friendly digital coin to your average-day-person, the one's who knows nothing or little about crypto-currencies. Those people also know next to nothing about investing, trading or anything to do with how money is made on exchanges.
These are the types of people Doge attracts.
I'd give doge this much credibility at the least.
Discuss
People want whole units such as 1 doge,instead of say... .0000000521 bitcoin.
So when people receive 1000 doge,they feel good than they would with .0000000521 bitcoin.
Pennies take that concept to a whole new level to where each unit can't be divided into say..... .0001 penny.