3 Useful tips to promote an ICO

[jonathan6655321]

As cryptocurrency becomes increasingly popular among startups and established companies, alike, we’ll be seeing more companies positioning themselves for Initial coin offerings, or ICOs.

Here is a great tutorial that can teach you from A-Z how to do a great ICO Marketing Work





1. Figure Out Your Market - ICOs are not for every company. Although the concept is new and exciting, not every industry is embracing the implementation of cryptocurrency. Many cryptocurrency supporters believe blockchain systems can and will impact every major industry, for the better. However, this impact likely won’t happen overnight.


2. Know Your Audience - The cryptocurrency world is still largely shrouded in confusion and misunderstanding. As you approach your ICO, you will most likely be speaking to two distinctive audiences: those with a breadth of digital currency knowledge, and those who really don’t understand the difference between Bitcoin and blockchain. This second group likely understands the growing status of cryptocurrency, but they may not understand the technicalities.

3. Find a right marketing team - It is your responsibility to create marketing and PR materials that speak to both sides of the spectrum. Through thought leadership, social media, and more traditional PR hits, you have to carefully define and tailor your messaging to support the experiences and interests of your target audience. Platforms like GuerrillaBuzz can give you advise on how to perform this step successfully, so you don’t have to figure it all alone.

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[Bourn1993]

Great! If it’s reliable then it will help all newbie to promote  an ICO. Cryptocurrency almost new that’s why most of the old industry are not interested about that but if marketer try to give clear concept to them about the advantage of cryptocurrency then they will be able to grow their interest.

[bigcash2011]

Bounty campaigns especially signature campaign is also a very targetted and effective method to market your ico, where you are presenting your project to millions of crypto community members present in this forum.

[elncrow]

I found three tips to establish the ICO very nice to me. I hope if someone applies it then he must do good. Thank you for sharing. Actually you need to be proficient if you want to profit. You have to understand the market and have to know.

[Aigerim]

I think your idea is more applicable and fruitful for promote ico. thanks a lot for share it. i think anyone who know about market policy he will be good in market.

[Salikha]

I agree with you. I think that is the best wayto ppromoting An ICO. you have first know what actually the audience wants ther need. On basis of this you have to plan your project. I think this is the first thing for promoting an ICO.

[duc4487]

3 tips are very clear and useful. In addition, I think the more specific you decribe about your project, your team, your ambition and the practical of it in the future, the moreyou get many people to dupport you. By the way, start ups could use bounty campaign to draw more and more attention

[Hamphser]

~snip~

We know that creating a project is simple and making any developments but we cant really deny the fact that marketing is the hardest thing when you do have a project. You wont even know if it would success or fail. Targeting specific audience would be helpful but its not really a main factor yet if the entire community would able to find the uniqueness of your project no matter how small the marketing would be it would really definitely make such noise.

[Plumbank]

Good promotion strategies can attract maximum audience. But many projects don't do this thing professionally. That's why they fail to grab the opportunities.

[echodike]

The best way to market an ICO is to have a good product, Once you are building a product that would make great sense and it's really needed, you don't need marketing, people will market your ICO for you.

[NyxAssasin]

First of all thank you very much for sharing this. I think this is very helpful for us to promote ICO. This is totally new and exciting concept. As I know if I really want to promote ico I have to figure out the market , know the audience also find a potential marketing team.

[krassy]

These are the rules of sale apply not only for the ICO but for all other fields. Usually this is taught in seminars for sales managers and business leaders. Very useful information, keep updating and adding and get a very useful training course!

[sponge_bob13]

To promote an ICO you may consider some other things in addition. They are- making assurance you will give time, making a strong team up, writing the best things until you get tired: telling the awesome stories, understanding your audience and coming up with an awesome website which will blow everyone's mind, establishing a brand behind the business and considering your PR promotion as just one block of a pyramid. Then you'll make the best promotion which will blow your head off.

[praizepraise1]

Great question. I find that most ICOs have great ideas and tech behind them, but lack in marketing. As more and more ICOs appear marketing plays a bigger part as you need to stand out from all the other ICOs launching that month.

Firstly the most important factor in an ICO is reach, the more people who are interested in crypto, the more likely you are to hit your target. The crypto sphere is still small, so firstly plan your ICO well in advance and start marketing, more time the better as you will allow more and more people to know about your ICO. Also make sure that you have something for potential investors to click on (such as a Whitelist or an email subscription). I find that most ICOs market, but then have nothing to convert them when the time comes to their Token Sale.

Use a wide variety of channels - I think the best thing to do is use a Wie variety of free ways to market. Use all social medias, don't just focus on Facebook, but LinkedIn, Twitter, reddit etc. Also I find that using Steemit is a great way as well, create blogs and spread them to reach more people. This can be done cheaply and effectively, just make sure that if you start a campaign that you carry it on.
Bounties and airdrops - these are the two main ways that ICOs market by offering their token as a payment for tasks. These tasks can be following pages, writing blogs, video creation, translations. Its a great way to create a community without having to throw a large sum of money into marketing.
Connections with ICO websites / other companies - Create good partners with already successful ICOs that can support your project. It will add validation to your project and bring new people who are invested into the other projects. Also make sure to list your ICO on ICO rating / calendar websites. Some of them are free, some cost but they can be very beneficial as they have large traffic.
It completely depends on your budget, If you have a large budget I would invest in getting a marketing expert or looking into more websites who can write about you / rate your ICO. These can be pricey though. Below is an article that I wrote about marketing an ICO. I hope this helps.

[cryptodalton]

You shared about top three tips that how we promote an ICO. I think figure out market, know the audience and finding a right marketing team are very important to promote an ICO and beside these we need to try every posibilities for getting our required platform.

[farhiamunni]

Very useful post for marketers who want to promote their ICOs. The website even have very nice looking interface and offers ease of use. But, in my opinion, the 3 features you mentioned in the post are not the only ones that are needed, there are more like how to promote your team and community once you are in market, promoting your concept etc.

[RetiredPlanBTC]

In my view its very important for everyone. To promote ICO its very helpful. this concept is totally unique and exciting. As I know if I really want to promote the market I have to know the details information about it and find out a perfect marketing team.

[btc_angela]

As cryptocurrency becomes increasingly popular among startups and established companies, alike, we’ll be seeing more companies positioning themselves for Initial coin offerings, or ICOs.

Here is a great tutorial that can teach you from A-Z how to do a great ICO Marketing Work


~ snip ~


1. Figure Out Your Market - ICOs are not for every company. Although the concept is new and exciting, not every industry is embracing the implementation of cryptocurrency. Many cryptocurrency supporters believe blockchain systems can and will impact every major industry, for the better. However, this impact likely won’t happen overnight.


2. Know Your Audience - The cryptocurrency world is still largely shrouded in confusion and misunderstanding. As you approach your ICO, you will most likely be speaking to two distinctive audiences: those with a breadth of digital currency knowledge, and those who really don’t understand the difference between Bitcoin and blockchain. This second group likely understands the growing status of cryptocurrency, but they may not understand the technicalities.

3. Find a right marketing team - It is your responsibility to create marketing and PR materials that speak to both sides of the spectrum. Through thought leadership, social media, and more traditional PR hits, you have to carefully define and tailor your messaging to support the experiences and interests of your target audience. Platforms like GuerrillaBuzz can give you advise on how to perform this step successfully, so you don’t have to figure it all alone.

Nice suggestions. I really like knowing your audience. That's why ICO project's WP should not be technical for an ordinary investors so that they will at least have a understand as what the project is all about. Don't be too technical otherwise, investors wouldn't put money on your project because they can't even understand the terms you have put in your Whitepaper. Make it simple as others has said. For the team, that's the hardest part, maybe the team you can find doesn't have the right tools to promote your project so used your common sense.

[madisonnd99]

We need to make sure that our offer is transparent, that means everything will be evident and the details should be given in full. Also it is vital to get an ICO adviser.  And lastly, target the right audience. Nothing screams disaster when we hit the wrong audience.

[retprogramisto]

Good ideas for ICO marketing: Make an ANN topic some weeks before ICO start to increase hype, introduce your coin in multiple platforms (twitter, telegram, reddit, medium, steemit, youtube) and allocate a budget for marketing, bounties and ANN design, if necessary. Airdrops can also help gain publicity and usage of your coin. Remember to answer the question "What problem does your coin/blockchain solve?" and describe real-life use cases.