let me let you in on the secret - :
The big deal about Quark is that, it has a whole lot of real humans that hold it - as opposed to copy and pasted forum robots.
As this is Earth and the year is 2014 and most of the inhabitants are humans, this factor helps, because when humans conduct trade that forms a thing called an "economy".
And you see, the problem with the current "economy" is that its (of course) ruled by debt interest. : (
so you see, if lots of humans trade this new fangled "crypto" currency and develop an "economy", that helps the participants. free themselves from this "Debt interest scam" {Debt interest coin? DIC ?} {get on to it!}
its an amazing idea really.
For example the company
http://www.allthingsluxury.biz/ saw such an increase in their business by accepting Quark that they decided to post a large banner advert for Quark.
http://www.allthingsluxury.biz/ < check it out.
just to be sure so you know we had no prior arrangement with this company. : D
People like Quark because unlike many scammers (most crypto currencies) (I love you BTW) Quark was presented to the market at nearly 0 price and the rest is history.
so you see its a snowball effect generally, and its decentralized, and out of anyones control.