It looks like another scam ICO , I wouldn't put any money into it. Every new project is falling and ends up on exchanges with a price that is much cheaper than the ICO price.
I beg to disagree, it's true that every new project that after listing onto their first exchange, ends up dropping below ICO price but that's because of the market, not the team. If you take a look at their team background and experience, especially their product development progress, you'll see that theyre much more promising than any ICO you see nowadays as they are nearing product launch and the team is updating and working really hard to do so. As for the token price, if it falls, then its more worth it to buy some while its down before product launch. This types of downfall has never been new in the cryptomarket if you do your research, look at Zcash, Hydro, EOS, and Ethereum with their ICO. Even successful projects until now has undergone below ICO price, so you just have to look at the team experience and business plans for development and the use case of their project, development, and its benefits with crypto and noncrypto users.