I don't know even what a merchant seal is. I'd like a physical address, a name, an LLC or something as a start. Beyond that, anything you can tell about the safety of the site is welcome.
this is when you ask some trusted third party(i.e. independent) service to verify your identity and make it public. Check bottom left corner of the
cryptsy website for live example.
anyway, you make good point - we will add legal information on the website soon
after our mobile multiwallet apps for iPhone/Android are released (probably end Dec), we are going to implement multisig feature for all accounts, so the question of trust and reliability will no longer stand