What you pay is what you get but in this case, no pay so don't expect too much.
At least that is better than having no press release at all. Either way, I also think that a project should invest at least a little money on an ICO press release to gain publicity more effectively.
Look for an aspiring company or person that are working on that field and ask if they can feature your ICO for free.
Some might feature an ICO for free but I don't expect that aspiring company in the future would probably not succeed and I also doubt that OP's team would not feel the effects of the publicity at a. If they are going to pay, looking for a professional one would be a better course of action.