What are the main problems of buyers?
discrepancy between item and its description
difficulty of item search
absence or poor quality of item description
vast number of labels on the interface of the online-store and their spread positioning on the screen
payment – lack of trust for advance payments – no warranty; if it is a cash payment – there is a problem of extra payment for money transfer
order confirmation – sometimes it takes several days for manager to contact you and confirm your order – enough time for you to even forget you ordered something
feedback – it is usually difficult to get in touch with the seller after the purchase
verification on marketplace – it does not make sense as there is no user`s cabinets and additional functionality
not enough filtering options – criteria for item search, it is difficult to find the same item you have found
before
inability to understand objectiveness and realness of reviews on the seller
safety and purchase insurance
absence of payment systems or credit provision/ paying by instalments
convenience of using marketplace
difficulty of receiving additional information about product (review/unboxing/video)
service of both sellers and platform
