Actually, this isn't new at all. In fact, very common and very old. It's quite crazy but people fall for it even today. Who in the world gives money away for nothing? And who would ask for 1 ETH to give away more? Of course it's a scam, so if you fall for it, you only have yourself to blame.
Nothing is free in this world. Really. Nothing. So when you see free, understand the risks, understand the conditions.
I absolutely agree with the friend. That's an old trick. They even do the same thing by imitating the celebrities.
I think they're trying to trick people into the lowest level. The real danger is that you can click on a link to steal your money or infiltrate your computer. You just have to be smart about what's left of it.