That news was published on cointelegraph two weeks ago. Somehow I am surprised why blockchain didn't had enough attention even from the very begining, well yeah people didn't know bitcoin but I highly believe 3-4 years ago (if not more) major people in such famous businesses would knew BC technologies very well. Btw it's great BC has so much attention, it's an extra layer of protection and even government tries to integrate in a lot of services.
You took good and important examples, btw for enthusiasts in blockchain technologies, there are a lot of articles about it here:
https://cointelegraph.com/tags/blockchain