I am launching a crypto based mobile application in India and want to market it specifically among
NRI's and
their families living in India. What all would be the best strategies to target the correct audience so that we receive maximum bang for every buck that we spend. Initiatives that we are considering:
- Digital Marketing targeting NRI's
- Advertising on Websites specifically meant for helping with Visa, Immigration, Travel etc
- Targeting community groups of families with member working abroad
I need some help in terms of strategizing my plan of action in terms of marketing my product. If anyone can point me to such community groups (Online/Physical), that would be of great help. Also we were looking into statistics that reveal that a few states (Kerela, Punjab etc) are high on immigration. Is there a way to advertise my product? For example: In some other country the families were targeted by distributing flyers after attending church on Sunday. We don't have a bias in terms of promoting online/offline.
Any kind of suggestions are welcome.