If it ever manages to launch, it will follow BTC-E that relaunched as WEX. Once your reputation has taken such a massive hit, your loyal market makers will not come back to you, regardless of how much advantages they enjoy on the platform itself. No market makers to guide an exchange start, no volume, and thus no liquidity.
The only thing these fools are doing is tarnish this space even further. Imagine how the mainstream media will react once the relaunched exchanges pulls off the same scam shit. Can we blame them in that case? Not at all. Centralized garbage exchanges shouldn't be given a second chance. If you do anyway, then don't be surprised about getting trashed everywhere on the net.