All very interesting news, but honestly this is a lot like the ETF that was hyped up initially.
They are going to be serving institutions, and it's very unlikely that these institutions will be able to pass down any of the benefits of them entering the market down to the individuals that are using the bitcoin network. It might cause a short term rally in the market once Goldman enters the market or whatnot, but beyond that, there isn't really any tangible benefits to the network per se.
But this bear market has certainly seen a lot of these financial institutions, Goldman, NYSE, etc. all have expressed interest. The question is really a matter of time at this stage. Could there be a surge in market activity after these industry big names enter? Absolutely. I just doubt that this surge will be sustainable, that's all.
I agree and at the same time disagree with your standpoint
I agree that it may all turn out to be hot air only in the end as it doesn't seem to add to Bitcoin's real life adoption directly (either as a means of payment or value transfer device) and through the latter to its real value. On the other hand (this is where I disagree), the involvement and participation of big guns in Bitcoin may still trigger a positive feedback loop which could contribute to that use and ultimately lead to Bitcoin's real value rising
Anyway, these recent developments are definitely worth to keep an eye out for, especially if they (I mean, BitGo) actually live up to their promise to allow clients to trade Bitcoin without moving coins out of cold storage. I guess that would pretty much count as a decentralized exchange, at least as much as ownership of the keys is concerned (but that's the most important thing if you ask me)